We are a multicultural and woman-owned strategic public relations agency that develops communication strategies for beauty, lifestyle and wellness brands. At Six One all brands are seen and celebrated.
What We Do
We create individually tailored strategies for our clients. We spark thoughtful, community-first conversations through unique touchpoints and drive brand engagement and loyalty.
Our specialized approach applies to public relations, content strategy, brand marketing, social media, and events that foster community and leave an impact.
Our Services
Brand Development
Strategic Partnerships
Thought Leadership
Social Media Strategy
Product Distribution
Media Relations
Launch Strategy
Digital Communications
Experiential & Events
Pro Artistry Relations
Our Founder
kilee hughes
CEO & FOUNDER
With over two decades of public relations and brand strategy expertise for brands like L’oreal, Nike and Violet Grey, stateside and abroad, Kilee Hughes helms as a PR industry expert—and leader of Six One Agency. Kilee has mastered the art of both large-scale global initiatives and intimate, strategic partnerships. Her dedication to help brands seek new opportunities where others lack vision—particularly for multicultural businesses—has ensured global client success. She currently divides her time between Los Angeles and Denver…and yes, she’s 6’1.”
Our Team
Candice Brew
ACCOUNT SUPERVISOR
Cami Carlson
ACCOUNT EXECUTIVE
Kaylee Ricci
PUBLIC RELATIONS ASSISTANT
Jordan McClendon
PUBLIC RELATIONS ASSISTANT
Chloe Sonne
PUBLIC RELATIONS ASSISTANT
BOXFOX
Our Work
Common Heir
Challenge
Launch Common Heir’s Retinol Serum in a beauty space that’s currently saturated with emerging retinol products.
Approach
Six One coordinated virtual desksides and interviews with Common Heir founders, Carly Lin and Angela Ubias, to top-tier beauty and lifestyle media outlets such as Refinery29, Fashionista, Instagram Shop, Skincare.com, and Beauty Independent. In tandem with the desksides and interviews, Six One coordinated an opt-in product seeding of the new Retinol Serum to over 20 key beauty and lifestyle editors.
Impact
As a result of the desksides, interviews, and product seeding, the launch of Common Heir’s Retinol Serum garnered over 15 launch features with more than 1,200,000,000 impressions during launch month, stemming from PR efforts in top outlets including WWD, Bustle, Byrdie, BuzzFeed, SHAPE, and ESSENCE, among others. The Retinol serum has since received a Byrdie Eco Award as well as a Beauty Independent Beacon Award for Best Packaging.
Kulfi Beauty
Challenge
Launch Kulfi Beauty, the first South Asian Brand at Sephora, on a 15-day timeline.
Approach
Six One coordinated two virtual event sessions to introduce founder Priyanka Ganjoo to over 20 key beauty and lifestyle media and influencers. Before the virtual activation, Six One coordinated an opt-in product seeding to 25 beauty and lifestyle editors for products to arrive before the event. In tandem, Six One also pitched the brand launch to select top-tier outlets and timed all stories to go live on launch day.
Impact
The launch of Kulfi Beauty garnered over 30 launch features and founder profiles with more than 275,000,000 impressions stemming from PR placements in key outlets including but not limited to VOGUE, Allure, Byrdie, InStyle, Refinery29, POPSUGAR, Women’s Health, People, and Forbes.
Kulfi Beauty has since won four Beauty Awards including Byride’s ‘Eco Beauty Award;’ the ‘Beauty Impact Award’ from In the Know; POPSUGAR’s ‘Best of Women- Owned Beauty Award;’and the ‘Best of Beauty Award’ from Essence.
Hyper Skin
Challenge
Six One coordinated virtual desksides and interviews with Hyper Skin founder Desiree Verdejo to introduce the Even Fade and Glow AHA Mask to top-tier beauty and lifestyle publications. Media outlets included: Women’s Health, Byrdie, and The Zoe Report.
In tandem, Six One coordinated an opt-in product seeding of the mask to over 50 key beauty and lifestyle editors.
Approach
The launch of the Hyper Even Fade and Glow AHA Mask garnered more than 2,600,000 impressions and 20 launch features stemming from PR efforts in top outlets such as Allure, Vanity Fair, Byrdie, Cosmopolitan and POPSUGAR. In addition, Hyper Skin received an Allure ‘Best of Beauty’ Award for its brightening capabilities and impactful results.
Impact
As a result of the desksides, interviews, and product seeding, the launch of Hyper Skin’s Hyper Even Fade and Glow AHA Mask garnered over 20 launch features with more than 2,600,000,000 impressions during the launch month, stemming from PR efforts in top outlets including Allure, Vanity Fair, Byrdie, Cosmopolitan, and POPSUGAR, among others. In addition, the mask received an Allure Best of Beauty Award for its outstanding brightening capabilities and impactful results.
Violet Grey
Challenge
With terms of the 2021 Memorial Day sale in flux and many prestige brands excluded, secure more media placements for VIOLET Grey than was procured by the previous team in 2020.
Approach
Six One leaned upon strong media relationships to advance pitch sale details to beauty and lifestyle media in advance of the holiday weekend. Six One targeted publications such as Allure and Forbes for sale product feature stories as well as outlets such as ELLE and Byrdie for round- up inclusion. In the weeks leading up to the Memorial Day sale, Six One remained in close communication with editors for continued round-up coverage and to ensure all stories were reflective of continued term changes.
Impact
Six One secured nine features and 42 round-ups for a total of 51 media placements—compared to the five placements in the previous year. These placements resulted in over 550,000,000 media impressions.
Frank Body
Challenge
Re-launch Australian skincare brand, Frank Body in the US market as a leading and competitive brand.
Approach
In an effort to engage with beauty, lifestyle, and business media as well as key digital influencers in the U.S. market, Six One created and executed a five-city media tour to increase awareness of Frank Body. In an effort to position the five founders as industry leaders and experts, Six One developed a high-impact digital and social influencer outreach program that positioned the Frank Body’s founders within the business, retail, and beauty industries.
Impact
By implementing multimedia tactics, Six One grew Frank Body’s presence in the U.S. marketing. During the media tour, 86 media appointments were produced—an outstanding amount of face-to-face connections stateside. In just nine months, Frank Body received over 239 million media impressions. The campaign received 2 million media clicks and 61,000 total likes which created a 12% increase in sales trafficc to the Frank Body website.
Client Testimonials
Client Testimonials
Client Testimonials
Client Testimonials
