From large-scale global initiatives to intimate, strategic partnerships, our dedication to help companies seek new opportunities where others might see none has ensured client success. Here are some of those stories:
In late 2015, Six One was presented with an opportunity to relaunch Australian all-natural skincare brand, Frank Body. Despite their digital presence being quite large in the US, their product and reputation was fairly unknown to beauty, wellness, lifestyle and business media.
With a focus on quickly generating brand awareness and establishing marketplace presence Six One created and executed a five city media tour. In addition, Six One developed a high-impact digital and social influencer outreach program and positioned the brand’s founders within the business, retail and beauty industries. In nine months, over 100 media placements were secured and garnered over 239 million media impressions.
Vernon Francois is one of the world’s most sought-after celebrity hair stylists with a reputation for unlocking the true beauty of textured hair. Six One began working with Vernon in 2016, prior to the launch of his hair-care collection. Six One arranged various media tours and hair styling events in the US to secure media connections generating brand awareness and marketplace presence.
In the first four months since launch of the collection, over 60 media placements were secured in top-tier beauty and lifestyle outlets.
In 2016, Six One was presented with an opportunity to introduce The 5TH to US Media. With a sharp focus on quickly generating brand awareness, Six One created and executed a bi-coastal media tour, assisted in facilitating a pop-up shop event, arranging media introductions and implementing an influencer outreach program. Through these efforts Six One was able to secure coverage in top-tier media outlets resulting in a combined viewership of 80,962,235.